According to the United Nations, 1 in every 6 people will be over age 60 by 2030, compared to 1 in every 8 in 2015. By 2050, the prediction will rise to 1 in every 5 people. (*) Today, more aging individuals are looking to prevent the issues of aging while keeping up their lifestyles. The baby boomers and gen X plan on working longer and staying active as long as possible, and they want natural and effective products to boost their health. The article below discusses a popular health supplement trend for the elderly: Collagen, “the foundation of life”.
1. Healthy Aging: Consumers embrace the passage of time and look toward wellness
Anti-aging is becoming an outmoded concept when strictly applied to cosmetics and other functional products. The consumers’ mindset is shifting to accept aging as a part of life. Instead of fighting against aging by using products with traditional anti-aging claims, they are embracing their years and looking for solutions to support wellness. With increasing knowledge of the factors contributing to aging, savvy consumers are looking for a means to support and reduce the effects of aging to enjoy a healthier life. This change in thinking coincides with the emerging quest for well-being that has been taking hold in recent years.